EASY DRIVE - Insurance Company.
Easy drive are a new insurance company which are primarily aimed at supplying insurance policies for young and new drivers. They require a logo which can be easily recognised weather it be advertised on television or in a newspaper. The logo needs to be appropriate but vibrant as the competition in this part of the business sector is very up tight so it is essential that it meets the user requirements. The logo must look very professional as it will be used for letterheads and important documents as well as being used to advertise what the company has to offer. Easy drive do not want several logos as they want their audience to be able to relate to their logo and instantly know who they are and what they offer. Easy drive have some specific requirements for the logo and what ever is not in the design brief below is left down to your creativity.
Colour scheme – there must be the colours red and black in the logo, black to present the company formally and red to get across that the company is aimed at new drivers, as in “L” for learner drivers which is a red letter. However they have stated that they will accept green, for the green “P” logo for new drivers, but red and green must not be used together is has got to be one or the other. It is essential that the colours can be used in black and white without distorting the image.
Logo – the logo must contain a small image, drawing, picture that should not be too large perhaps a learners or passed driving plate or something alike.
Size- the logo must be big enough to be easily recognisable but not too big that it can not be scaled down to be used clearly on letterheads.
APPLE - Computer Systems
Apple are a largely recognisable computer company that produce a massive range of IT hardware, from there portable entertainment systems (IPODS) to their own computer systems (MACS). They are in need of a design for their latest product, the new I-Phone. However it is a promotional poster that they are after from you. This poster is going to be displayed in all of their official Apple stores around the world to show customers what the new product is going to look like and a release date for the product. This date however is going to change for each time zone so this needs to be taken into consideration.
Colour scheme – Apple have strictly stated that the background on these posters must be black, with an actual photo of the product on it. However everything else has been left in the hands of the designer, which is you.
Logo – the Apple logo must be present on the poster in some shape or form, and it has to be the white apple logo.
Size - the poster has to be at least a metre (100cm) in length and 50cm in width. The I-Phone photo must take up the majority of the poster, and the logo must be easily recognisable from a distance.
Text- the company has requested small text, preferably a slogan added and defiantly the company website along with the release date which has already been discussed.
House right - Property Inspectors
House right are a council funded company which inspect new and used properties for people who wish to make major renovations and structural changes. They require a letterhead in which they can use when sending important documents to their clients. Due to the important of their work the letterhead needs to be very professional and have a high level of elegance. House right deal with a lot of wealthy people and the last thing they would want to do is to make their customers feel as if they are dealing with a cheap and inexperienced company.
Colour scheme- the colours can be anything as long as they look elegant and posh, ideally red and gold or navy blue and gold, however versatility is acceptable.
Logo – the logo must not contain an image as it has got to look very professional so stylish text with perhaps a gold wavy line would fit the criteria greatly.
Text – the text used in the logo have already been discussed in the above briefing.